This year, Sony Corporation has been established for 70 years. In the quotations of the founders Mr. Jing Shenda and Mr. Akio Morita, there are many wisdoms that still have far-reaching influence on the world. Let's review some of the widely circulated and influential founder quotations.

Founder and Chief Consultant of Sony Corporation, founded the Tokyo Communications Research Institute in 1945. In 1946, together with Mr. Akio Morita, he was reorganized into Tokyo Communication Industry Co., Ltd. (now Sony Corporation). In 1971, he became the president of Sony Corporation and in 1976 he was the honorary president.

Everyone has the talent to create. We experience satisfaction in the process of creating new things. Creativity is not limited to creating new machines. Japanese haiku, chorus and novels also stem from creativity.

When creating new things, it is important to recognize our own                        values.

When the challenge is not tried, the incentive oil is generated as a force that spurs us to move forward.

Sony, once a young, agile and flexible, seems to have stepped into the ranks of old, slow, and industry giants... If Sony wants to grow faster, it needs to get rid of this sluggish style.

Excerpt from Sony Internal Weekly Report No. 412 (Internal Weekly Report No. 412, January 4, 1968). This is Mr. Jing Shenda’s reflection on the New Year in the 10 years since the Sony name changed from the Tokyo communications industry. He called on Sony employees to change their mindset.

At the beginning of the business. From left to right: Mr. Yukou (later deputy general manager), Mr. Iwasuke (later president), Mr. Jing Shenda and Mr. Sheng Tian. (1947)

It is necessary to create products that satisfy the customer's inner feelings and emotions and truly satisfy them.

Excerpt from "Sony Times No. 520 (Sony Times No. 520, January 30, 1992); this is part of a speech on the new working model published by Mr. Jing Shenda at the January 1992 management meeting. This is the last meeting he attended.